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	<title> &#187; dynamic content</title>
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		<title>New York Knicks Banners</title>
		<link>http://www.bannerpalooza.com/2009/07/new-york-knicks/</link>
		<comments>http://www.bannerpalooza.com/2009/07/new-york-knicks/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 20:09:56 +0000</pubDate>
		<dc:creator>matta</dc:creator>
				<category><![CDATA[Expandable Banner]]></category>
		<category><![CDATA[Rich Media Banner]]></category>
		<category><![CDATA[Standard Flash Banner]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[Concepting]]></category>
		<category><![CDATA[Database Integration]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[dynamic content]]></category>
		<category><![CDATA[Media Trafficking]]></category>
		<category><![CDATA[Storyboarding]]></category>
		<category><![CDATA[XML]]></category>

		<guid isPermaLink="false">http://www.bannerpalooza.com/newsite/?p=117</guid>
		<description><![CDATA[Madison Square Garden came to us to develop their entire 2009 season banner ads. We worked with their internal team to create standard and rich media banner ad units. Because the season offerings changed so frequently, we created an XML banner library to dynamically call images and copy lines into the banner as needed. It [...]]]></description>
			<content:encoded><![CDATA[<p>Madison Square Garden came to us to develop their entire 2009 season banner ads. We worked with their internal team to create standard and rich media banner ad units. Because the season offerings changed so frequently, we created an XML banner library to dynamically call images and copy lines into the banner as needed. It was a great way for them to be able to change out banner messaging on the fly.</p>
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